Thursday, March 15, 2018

Southern Air Systems have transformed their business with Cayto CRM.

Eastleigh based air compressor distributor Southern Air Systems have transformed their business with Cayto CRM.
Southern Air Systems' business philosophy is to always provide their customers with the best value service available. Operationally this was a challenge.

Creating quotes and processing orders for new and existing clients was a manual, time consuming process relying on paper forms and emails. Pre-printed forms were filled in for any enquiries and orders and then passed to the relevent departments such as ordering and warehousing for processing. If a customer enquired about the order, the paper form had to be located. There was a risk these forms would get lost of misplaced which could lead to a loss of sale.

All documentation and forms had to be printed out incurring print costs. Once the key staff were unavailable, other members of staff had to locate and access the quotes which resulted in delaying sales. It was difficult to record and track any notes and special instructions relating to the individual sales and installations. Many details had to be remembered which was prone to errors and led to stressful working conditions.

There was no central system allowing the company to have a complete view of their customers including all their history, orders, sales, quotations, service calls and breakdowns.

Cayto CRM system has been implemented to improve the service to all their customers. Customised workflows have been created to enable quotations, sales order processing, delivery, service and breakdowns management.

It has transformed the way the company operates today.

All clients are recorded on the central hosted system. Creation of quotes has been automated with professionally branded templates. The system ensures a unique number is always assigned for the purchase orders. All quotations are linked to the customers' records which creates a complete history. Authorised users have secure access to the information allowing them to instantly answer any customer queries. This speeds up sales, improves customer service and ensures a continuity of service when key people are off site. There is a seamless collaboration on orders between departments.

All breakdowns are recorded and managed on the system. There is a complete history of all the breakdowns which helps to identify upgrade opportunities.

The management now have a clear view of the pipeline and predicted sales, allowing them to plan for their business.

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Thursday, January 18, 2018

Start the New Year by improving your customer service and generate more sales with Cayto CRM

The companies who actively manage customer relationships are more likely to succeed.  

In the very competitive markets of today we see higher rates of adoption of CRM (Customer Relationship Management) systems than ever before; especially among SMEs

For companies that are still not sure about CRM, it's worth considering the benefits

Increased Efficiency

A well-designed CRM system can replace manual processes that create significant organizational inefficiencies. It can also integrate with marketing automation tools which allow companies to interact with their customers without extra resources.

Data Analysis

For any company, data is one of the most valuable assets, and CRM systems manage some of the most valuable information. Once data is analysed, it can provide huge insights into customer behaviour, highlight issues and identify new sales opportunities. 


When companies do not properly manage their customer relationships, some customers can be neglected resulting in loss of business. CRM will make sure any issues are identified by adding a layer of accountability to the process. 

A well-implemented CRM helps employees across all departments to understand their responsibilities to customers throughout the customer life cycle. It's easy to identify what went wrong and where and ensure it doesn't happen again. 

Better Collaboration

Some companies still use tools like spreadsheets or paper records to manage their customer data. This is typically managed by an individual and is hard to share. 

CRM allows for collaboration by all departments who deal with customers including sales, delivery and service teams. It shows the complete view of the client at any point in time. 

Most Important - Improved customer experience

The use of CRM in a company leads to a better overall customer experience. 

Customers are easily and accurately sorted and grouped, their needs identified and tracked. This leads to meaningful interactions at the right time, resulting in more sales and higher customer retention and satisfaction. 

Bespoke Cayto CRM is tailored to your needs
Contact us today to learn more about Cayto CRM and how it can transform your business. Speak to Ava Lambert on 03330 146600 or by email